ProCast 360 helps you identify and structure information about key decision makers at your prospect, their roles and their inclinations in any given opportunity.
This includes detailed personas about each decision-maker, how well they support your offering, etc. You can then take this information and pair them with your internal resources to convert them into your advocates.
Understanding the Political Landscape
ProCast 360 helps you objectively identify each person’s influence on the deal and rolls this up to the overall win probability.
ProCast 360 helps in:
- Objectively synthesizing how well the decision makers perceive your company and product
- Identifying which decision makers need more attention and effort for you to win the deal
- Develop strategies to influence stakeholders not aligned with you
Identifying the Key Players and Roles
Typically there are a lot of personnel involved, , in the decision making process. ProCast 360 helps you organize this information in an objective way to better understand various players and what roles- (e.g. Executive Sponsor, Evaluator, Technical Buyer, Decision Maker, End user, Influencer etc) they play in the opportunity.
Understanding Individual Inclinations and areas to focus
ProCast 360 helps objectively map the key stakeholders, their roles and inclinations, and provides insights on where the gaps or challenges may be for a particular account. Understanding your gaps and challenges and proactively formulating a strategy to address them increases the odds of winning the deal.
