ProCast 360 helps you objectively understand where your product ranks relative to the prospect’s pain points and in turn determine the probability of a Product Win
Procast 360 helps you capture data about:
- The relative importance of a customer pain point (weighting)
- How well your product fits the needs of the customer (strength)
- The system is then able to run analytics on these metrics and then produce a heat map that clearly tells your sales engineering teams which products to position, how to position them and how to hone in the most important needs of the customer.
Granular Understanding of Customer Requirements
Your lead qualification team will be equipped with the right questions to determine if the prospect’s pain points align with the features and strengths of your product. These are refined over time, and the results are captured in a structured manner to analyze them using a metrics-based approach.
Weighing Relative Importance
Each feature being considered will be weighed in any given opportunity, ensuring awareness of which features the customer cares for in absolute and relative terms. This is collected based on customer feedback during demos or POCs or via direct surveys with customers post demos.
Evaluating your Fit
ProCast 360 produces a heat map that highlights where your product ranks relative to the customer’s needs. This helps you to:
- Evaluate the probability of win based on product fit
- Aggregate these scores across many opportunities to understand product gaps and hence make product investment decisions to stay ahead of the market.
For example, you will be able to analyse which are the most important business requirements for your customers and where your product needs improvement.
